Audience Engagement

Five Christmas Clichés to Send Over the River and…You Know

By Felicia Knight

We get it. It’s a busy time of year. You may be trying to get everything done so you can take time off over the holidays. Or maybe the client is insisting on a “funny parody” to promote an event or product. Whatever it is that’s pushing you toward any of these clichés, resist—and instead insist on a little more imagination.

Reputation Management and Why Words Matter, Even (More) in a Digital Age

By Felicia Knight

According to the Oxford English Dictionary, there are roughly 228,132 words in the English language. This includes about 47,000 that are no longer in widespread use.

With so many to choose from, you’d think those in the public eye would choose more carefully. Especially considering the forever-ness of anything uttered or written in this digital age.

Television: Still a Big PR Bang for the Buck

By Felicia Knight

This week, we (and Google by way of a doodle) take note of the 90th anniversary of the first demonstration of television. Granted, it was a primitive mechanical television, but it was the precursor to the electronic tube TVs that dominated the childhoods of baby boomers everywhere.

That first image, demonstrated by Scottish engineer, John Logie Baird, was roughly 3 inches by 2 inches—a far larger screen than that of the Apple Watch, but not nearly as large as your neighbor’s 75-inch flat screen, where you’re hoping to be invited for Super Bowl 50.