Media Relations

Felicia Knight Featured in PPH Article: ‘The adult in the room’: CDC director is the face of Maine’s coronavirus response

From the Portland Press Herald

One day last month, as he was delivering his daily briefing, Dr. Nirav Shah paused to drink from a bottle of Diet Coke, which produced a brief coughing spell.

He quickly assured the reporters gathered, and those listening at home, that he had not fallen ill; it was just the soda.

That may have been one of the only missteps so far by Shah, who has become the face of Maine’s coronavirus response and has earned widespread praise for a polished communication style that’s infused with anecdotes, relatable analogies and, above all, empathy.

“I think he’s a natural communicator,” said Felicia Knight, who owns a public relations firm and is a former television news reporter. “One thing that stands out: He always drives home the human significance. I’m not sure that’s something that can be taught.”

…Read the full article here.

Thought Leadership in the Age of Fake News

BFelicia Knight

One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.”

“Thought leader” is a jargon-y term, somewhat overused, but succinctly descriptive. A thought leader is a trusted expert in his/her field, often called upon to discuss innovation, best practices, or even the future of said field.

The Knight Canney Group Manages Communications for Two Successful Referendum Questions on Maine Ballot

PORTLAND, ME  – The Knight Canney Group, led by political and public relations veterans Felicia Knight and Crystal Canney, served as the strategic communications partner for two of the four successful referendum questions on the Maine ballot.

Question 2 will adequately fund Maine’s public schools and Question 5 will establish Ranked Choice Voting in Maine. (Of the five citizen initiatives on the ballot, four of them passed.)

Is the Kim Kardashian Brand in Trouble?

By Felicia Knight

What does it mean when a popular brand is in distress and a considerable percentage of public response ranges from “It’s probably a publicity stunt” to “That’s what you get for showing off?”

As we all know now, Kim Kardashian, at whose PR savvy we have previously marveled, was recently the victim of an armed robbery while in Paris for Fashion Week.