In The News
One of the traditionally best routes to positive brand identity, media exposure, and best of all—public trust, is if the founder, CEO, or public face of an entity you represent is, or has the potential to be, what we call a “thought leader.”
“Thought leader” is a jargon-y term, somewhat overused, but succinctly descriptive. A thought leader is a trusted expert in his/her field, often called upon to discuss innovation, best practices, or even the future of said field.
By Felicia Knight
According to the Oxford English Dictionary, there are roughly 228,132 words in the English language. This includes about 47,000 that are no longer in widespread use.
With so many to choose from, you’d think those in the public eye would choose more carefully. Especially considering the forever-ness of anything uttered or written in this digital age.
By Felicia Knight
“You know, sometimes you’ve typed a whole message and you realize at the end that you’re entirely lacking in emojification. So we provided the solution: When you tap on the emoji button, we’ll highlight all the emojifiable words there, and you can just tap, tap, tap, tap and emojify.”
Thus spake Craig Federighi, Apple’s senior vice president for software engineering, at last week’s Worldwide Developers Conference.
By Felicia Knight
There are many skills that public relations professionals bring to the table that will never become obsolete: the ability to tell a story, to write and think creatively, to listen, and to anticipate. These are abilities borne of experience and will continue to serve clients well into the future.
