In The News
By Felicia Knight
As Super Bowl 50 approaches, we thought, “Who doesn’t love a good sports analogy?” (Hey, at least we didn’t go with Groundhog Day.)
In truth, Super Bowl season is a time of hype and hyperbole. Everyone has great expectations for their team, their favorite players, the commercials, even the food. People who don’t know Cam Newton from Cam Tucker at least are looking forward to some great seven-layer dip and Doritos.
By Felicia Knight
A couple of years ago, American Greetings issued a web video that went viral. A fake advertisement was placed for a position that required 24/7 commitment to “the associate,” able to do a lot of heavy lifting and bending, a degree in medicine and finance, as well as an ability to cook, clean, and drive a car. Of course, the position, already held by billions of people, was “a Mom.”
By Felicia Knight
How can a whole country be PR and marketing savvy? The country in question is Iceland. It helps that the entire population is fewer than 333,000, and that more than two thirds of that population is concentrated in the business-centric capital of Reykjavik and its immediate environs. Despite centuries of seclusion from the rest of the world, modern Iceland may be the most connected place on Earth. Nearly 97% of the population can access the Internet and is busy spreading invitations to come visit and invest.
