By Felicia Knight

“Stakeholder” is a word that sounds like jargon—because it is. That shouldn’t diminish its value, however. We’ve talked about stakeholder engagement before and about why it’s important so now, let’s talk about how to go about it.

Herding stakeholders can often have all the precision of a drill team from the Ministry of Silly Walks. That’s because stakeholder objectives don’t always align. When they don’t, you need to call upon the combined skills of a middle school hall monitor and an international diplomat—especially if you’re in the public policy arena.