Marketing

Anticipation: The Ultimate Tool in Crisis Management

There’s a scene near the end of the movie Gosford Park, (Julian Fellowes’s precursor to Downton Abby), where the character of Mrs. Wilson, the housekeeper, explains what it is that “a good servant has that separates them” from the others:

“It’s the gift of anticipation…I know when they’ll be hungry, and the food is ready. I know when they’ll be tired, and the bed is turned down. I know it before they know it themselves.”

Television: Still a Big PR Bang for the Buck

By Felicia Knight

This week, we (and Google by way of a doodle) take note of the 90th anniversary of the first demonstration of television. Granted, it was a primitive mechanical television, but it was the precursor to the electronic tube TVs that dominated the childhoods of baby boomers everywhere.

That first image, demonstrated by Scottish engineer, John Logie Baird, was roughly 3 inches by 2 inches—a far larger screen than that of the Apple Watch, but not nearly as large as your neighbor’s 75-inch flat screen, where you’re hoping to be invited for Super Bowl 50.

Why Should I Hire a Public Relations Firm?

By Felicia Knight

A couple of years ago, American Greetings issued a web video that went viral. A fake advertisement was placed for a position that required 24/7 commitment to “the associate,” able to do a lot of heavy lifting and bending, a degree in medicine and finance, as well as an ability to cook, clean, and drive a car. Of course, the position, already held by billions of people, was “a Mom.”

ICELAND: PR Savvy And Connected To The World

By Felicia Knight

How can a whole country be PR and marketing savvy? The country in question is Iceland. It helps that the entire population is fewer than 333,000, and that more than two thirds of that population is concentrated in the business-centric capital of Reykjavik and its immediate environs. Despite centuries of seclusion from the rest of the world, modern Iceland may be the most connected place on Earth. Nearly 97% of the population can access the Internet and is busy spreading invitations to come visit and invest.