By Felicia Knight
It’s been such a good week for it, we thought we’d return to that favorite format of PR bloggers, the listicle. Here are this week’s Winners & Losers.
Winners
New England Patriots
Planning For Your PR Crisis
Never had a PR crisis in your business, your non-profit, or your campaign? Good for you! Just don’t get complacent, because someday you probably will.
Let’s face it, if you hang around long enough something, somewhere is bound to go wrong. As Frank Sinatra says, “That’s Life.”
American Airlines’ PR Campaign: It’s Not Us. It’s YOU.
By Felicia Knight
There’s no denying that travel on most U.S. air carriers brings out the worst in all of us. We’re not proud, but there it is.
Admit it. You’ve seen the family with the screaming child in the boarding area for your flight and thought, “Please, please, please, don’t let them be seated near me.” Or you’ve cursed the kiosk and paid the extra $18 to $25 dollars to get into Group 1 boarding in the hope of snagging some prime overhead space for your roll-aboard. Or maybe you’ve even kicked the seat in front of you as the occupant “reclines” the full three inches, shoving your tray table into your thighs.
Reputation Management and Why Words Matter, Even (More) in a Digital Age
By Felicia Knight
According to the Oxford English Dictionary, there are roughly 228,132 words in the English language. This includes about 47,000 that are no longer in widespread use.
With so many to choose from, you’d think those in the public eye would choose more carefully. Especially considering the forever-ness of anything uttered or written in this digital age.
Crisis Management at the Olympics: Since When?
By Felicia Knight
The Games of the XXXI Olympiad, or – if you prefer – the 2016 Summer Olympics or simply Rio 2016 – open Friday with all of the pomp, athletes, and inscrutable “showbiz” spectacle that will leave us scratching our heads: Was that a celebration of Brazil’s history or a Cirque du Soleil/Shriners Parade/Victoria’s Secret Fashion Show mashup?