In The News
By Felicia Knight
Corporate image building, whether or not you’re in the Fortune 500, is paramount to the success of your company. That’s obvious. What might not be as apparent is that your business’s image can be influenced by factors as random as what your employees post on social media, the use of ad blockers and those unforeseen “Jared”-type incidents.
By Felicia Knight
The golden rule of public relations, political campaigns, and crisis management is “control the narrative.” It’s hard enough to create and maintain an image, but once the competition or the opposition has defined who you are and hammered that message home, it’s doubly hard to bounce back.
Just ask the folks at SeaWorld. For years, SeaWorld had done an excellent job of defining itself as synonymous with Orcas. Sure, SeaWorld had sharks and dolphins, concerts and roller coasters, but Orcas are what paid the bills. SeaWorld defined these oceanic giants not as menacing apex predators, but as kissing, cooing, dancing, huggable friends of humans. Pandas with fins.
GARTNER NAMES AIZOON ONE OF 5 “COOL VENDORS” FOR 2016
LEWISTON, ME – The analysts and researchers at Gartner Group, the world’s leading information technology research and advisory company have announced their list of “Cool Vendors in Managing Operational Technology in a Digital Business” for 2016. Leading the list is aizoOn, parent company of aizoOn-USA, based in Lewiston, Maine.
By Felicia Knight
There are many skills that public relations professionals bring to the table that will never become obsolete: the ability to tell a story, to write and think creatively, to listen, and to anticipate. These are abilities borne of experience and will continue to serve clients well into the future.
There’s a scene near the end of the movie Gosford Park, (Julian Fellowes’s precursor to Downton Abby), where the character of Mrs. Wilson, the housekeeper, explains what it is that “a good servant has that separates them” from the others:
“It’s the gift of anticipation…I know when they’ll be hungry, and the food is ready. I know when they’ll be tired, and the bed is turned down. I know it before they know it themselves.”
