THIS JUST IN: AIZOON IS OFFICIALLY COOL

GARTNER NAMES AIZOON ONE OF 5 “COOL VENDORS” FOR 2016

LEWISTON, ME – The analysts and researchers at Gartner Group, the world’s leading information technology research and advisory company have announced their list of “Cool Vendors in Managing Operational Technology in a Digital Business” for 2016. Leading the list is aizoOn, parent company of aizoOn-USA, based in Lewiston, Maine.

Three Skills PR Firms Need to Have NOW

By Felicia Knight

There are many skills that public relations professionals bring to the table that will never become obsolete: the ability to tell a story, to write and think creatively, to listen, and to anticipate. These are abilities borne of experience and will continue to serve clients well into the future.

Denial, Anger, Bargaining, Depression, Acceptance: How They Apply to a Public Relations Campaign

By Felicia Knight

We’ve all been there.  The five stages of grief.

Numb with disbelief, simmering rage, looking for some give and take, laid low by loss, then facing the truth: No one is going to bite on your pitch. Responses so far have ranged from dead silence to “good luck with that.”

Now comes the worst part: you knew it would end like this. Why? Because you let the client steamroll you with a project that either wasn’t ready, didn’t have a clear strategy, or, in the end, just wasn’t a good story.  A good public relations campaign starts with a good story. If you don’t have one, start pushing that boulder up the hill.

TITANIC: The Artifact Exhibition

Dramatic story of “unsinkable” TITANIC unfolds this summer at Portland Science Center 

PORTLAND, ME – One hundred four years ago today, the RMS Titanic hit an iceberg in the North Atlantic. Within three hours, the largest ship in the world, touted as “unsinkable,” was gone. For more than seven   decades, pieces of history lay undisturbed, 2.5 miles beneath the surface of the ocean. The wreckage of Titanic was discovered in 1985, and in 1987, recovery of historic artifacts began.

His Girl Friday…Rides a Bike

By Felicia Knight

There’s no greater name in the bastion of fictional journalists than the fast-talking, slang slinging Hildy Johnson. Whether you’re a fan of Ben Hecht and Charles MacArthur’s original (male) Hildy Johnson in their Broadway hit The Front Page, or of director Howard Hawke’s (female) Hildy Johnson, immortalized by Rosalind Russell in the 1940 film, His Girl Friday, you know that Hildy Johnson will get to the bottom of the story.

Russell’s Hildy ran with the big dogs. She beat the boys at their own game, un-raveled a conspiracy at City Hall, got the scoop, and never once attended a tea party.